The World of Omamori: Types and What They Mean

The World of Omamori: Types and What They Mean

What is an Omamori and what do you use it for? 

The concept of Omamori, traditional Japanese amulets, is deeply rooted in both Shinto and Buddhist beliefs and offers a fascinating glimpse into Japanese culture and spirituality. Omamori are amulets symbolizing protection and blessing in Japanese culture. Originating from the Jomon period, these amulets were initially magatama or talismans worn for protection. With the spread of Buddhism in the 6th century, temples began distributing protective charms or talismans, evolving into the Omamori we know today.


Different Types of Omamori and Their Purposes

Each type of Omamori embodies a specific aspect of life, offering protection and blessings in those areas. Their continued popularity is a testament to their enduring cultural and spiritual significance in Japan.

Health and Well-Being Omamori: These Omamori are dedicated to promoting overall health and longevity. They are often used for specific health-related wishes, like recovering from an illness or preventing ailments. Some even focus on particular body parts or functions, ensuring their well-being and proper functioning.


Safety Omamori: These protect individuals and families from various dangers. They encompass a broad range of safety wishes, including home safety to guard against domestic troubles and disasters, as well as travel safety for commuters and travelers, ensuring a safe journey free from accidents.

Financial and Career Success Omamori: Tailored for those seeking prosperity and success in their professional lives, these Omamori aim to boost financial gains, aid in business ventures, and ensure overall career growth. They are trendy among business people and entrepreneurs looking to enhance their fortune and career achievements.

Relationship and Love Omamori: Aimed at fostering and strengthening relationships, these Omamori cover a wide spectrum of personal connections. They can be used to find new love, enhance existing relationships, or ensure marital harmony. Specific types include charms for finding a suitable partner and maintaining a happy and peaceful marriage.

Academic Success Omamori: Particularly favored by students, these Omamori are believed to aid in achieving educational goals. They are sought for various academic purposes, such as improving study habits, enhancing learning abilities, and succeeding in exams and school applications.

Children and Safe Birth Omamori: These are sought by couples wishing to conceive and pregnant women for a safe and healthy pregnancy and childbirth. They symbolize fertility and the well-being of both mother and child during pregnancy and delivery.

Warding off Evil Omamori: Used for general protection, these Omamori are believed to shield individuals from bad luck and negative energies. They are particularly significant during one's unlucky years, as determined by Japanese astrology, and are used to avert general misfortune and ensure a peaceful life.

Proper Ways to Carry and Display Omamori

The ideal way to use an Omamori is to keep it with you at all times. This can be influenced by the type of Omamori and the specific wish it represents. For instance, a financial luck Omamori might be kept in a wallet, while one for academic success could be placed in a school bag or pencil case.

It's also believed that the Omamori should be placed where it can be seen regularly, as this is considered important for its effectiveness.

In the event of a family or personal misfortune, it's advised not to carry the Omamori until one's emotions are settled. This is because it's believed that the Omamori might absorb the owner's misfortune or anxiety, causing the protective spirits to flee​​.

What Not to Do with an Omamori

It's generally not recommended to carry more than ten Omamori at a time as it might diminish their effectiveness.

Omamori is available in special bags for safekeeping, which is considered a proper way to store them.

While there is no strict expiration date for Omamori, a year is often considered a good duration to keep one. After a year, if the Omamori is believed to have served its purpose, it should be returned to a shrine with gratitude. Keeping an Omamori for too long is not advised as it could accumulate negative energy or make the protective spirits uncomfortable​​.

Can You Open an Omamori? Uncovering What's Inside

The True Essence of Omamori

Omamori are not just the decorative bags we see; their true essence lies within. The bags, often sewn with colorful threads like purple or red, serve as vessels for the sacred contents. Each Omamori contains a small talisman or amulet (known as "Goshinji" in Japanese), meticulously placed by priests during spiritual rituals at shrines.

The Taboo of Peeking Inside

Traditionally, it's believed that peeking inside an Omamori is disrespectful and can lead to misfortune. The concept stems from the idea that Omamori encases a divine essence. Opening or peering inside is seen as a violation of this sacredness, potentially diminishing the omamori's spiritual power and effectiveness.

Desiring to see the contents of an Omamorii might reflect a lack of faith or curiosity-driven skepticism. The practice of keeping the Omamori sealed is akin to having faith in the unseen protective powers. It’s believed that by respecting this boundary, the Omamori’s spiritual strength and ability to grant wishes remain intact.


Cultural Context and Symbolism

In Japanese tradition, the invisibility of sacred objects is often equated with maintaining their divine power. This belief is mirrored in annual shrine rituals, where deities are discreetly moved, highlighting the importance of not exposing sacred entities to human sight. Similarly, Omamori are treated with the same reverence, kept sealed to preserve their spiritual integrity.

Where Can I Get Omamori? 

If you're looking to purchase an Omamori, you'll find them available at numerous shrines and temples throughout Japan. The larger and more prominent shrines and temples usually offer a broader selection. Here, you can expect to find a diverse range of Omamori, each with different meanings, and available in a variety of designs.

On the other hand, smaller shrines and temples might offer a more limited selection, focusing on the most commonly sought types of Omamori. These sacred places typically have a dedicated area or a small shop where visitors can purchase Omamori, along with other spiritual items like Omikuji, which are paper fortunes.

The cost of an Omamori can vary based on factors like the shrine or temple where it's sold, the intricacy of its design, and its style. Generally, prices range from about ¥300 to ¥1000, but most Omamori are priced within the ¥500 to ¥800 bracket.

If visiting Japan is not feasible for you, don't worry – you can still acquire an Omamori from the comfort of your home. We offer a selection of Omamori on our website, catering to various needs and preferences. Whether you're seeking protection, good fortune, or success in a specific aspect of your life, our online collection provides you with the opportunity to own these special amulets. Feel free to explore our offerings and find an Omamori that resonates with your aspirations and needs.




Back to blog